Bread-Free Burger Launched to Lure Carb-Conscious Customers

From Monday, customers will be able to choose a no-bread burger from the KFC menu card.

This menu has been created to appeal to dieters who want to avoid carbs in their diet. This ‘double-down’ sandwich contains two pieces of fried chicken with two pieces of bacon, two slices of cheese, and mayonnaise as the filling.

KFP bum free burger

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This Double Down burger is priced at £3.30, and the combo deal with potato wedges and a drink is priced at £4.60.

Nutritionists are appalled at the actual calorie content in this sandwich which not only contains more calories (as opposed to the reported 540 calories), but also 1380 milligrams of salt and 32 grams fat, out of which 10 grams is saturated fat. The combo deal bumps up the calorie content to 1000 calories and 45 grams of fat.

This new burger has also been referred to as a ‘salt bomb’ by experts like Kelly Brownell, Director of The Rudd Center for Food Policy and Obesity. What seems like a carb-free meal for consumers is actually a meal that contains 50% of the recommended daily intake of an average man and about a day’s worth of sodium intake for an average individual.

Experts have also compared this bun-free burger to other products available at KFC.

It is fascinating to know that one Double Down burger is comparable to two English breakfasts consisting of one fried egg,

two slices of toast,

baked beans,

mushrooms,

and one tomato, all of which amounts to 1080 calories; six plates of Shepherd’s Pie, which amounts to 1140 calories; two portions of fish and chips, which amounts to 960 calories; eight doughnuts, which amount to 1280 calories; two and half Mars bars, which amount to 1024 calories; and two McDonalds’ Big Macs, which amount to 1140 calories.

In a country that is already facing an obesity crisis, consumers need to think twice before they decide to order this ‘carb-free, slimmer meal’.

This new launch has been limited to the United States and is not being extended to consumers in Britain for now. However, according to KFC spokesman Rick Maynard, the future may hold other possibilities for this product. What are your thoughts?